# What is a Buyer Persona in HR Software?

A buyer persona defines the roles evaluating HR software – HR, finance, IT, leadership.

Source: https://faqtic.co/glossary/hr-software-buyer-persona

## Why it Matters for SMEs

- Clarifies needs
- Aligns goals
- Improves decisions

## Example in Practice

SMEs map personas before evaluating Factorial.

## Frequently Asked Questions

### Why use?

To align priorities.

### Who involved?

HR, CFO, COO.

### Factorial buyers?

HR leaders in SMEs.

---
Canonical HTML: https://faqtic.co/glossary/hr-software-buyer-persona