# What is Employer Branding?

Employer branding is how people perceive your company as an employer. SMEs use it to attract talent and compete with bigger firms.

Source: https://faqtic.co/glossary/employer-branding

## Why it Matters for SMEs

- Attracts talent
- Improves retention
- Builds reputation

## Example in Practice

SMEs showcase culture on careers pages linked from Factorial ATS.

## Frequently Asked Questions

### Why is it important?

Strong branding improves applications.

### How to build it?

Showcase values, culture, employee stories.

### Measure?

Track applications and surveys.

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